MAXINE HESS
COPYWRITER | CREATIVE | UX WRITER | COPY LEAD | BERLIN
0172 294 5320
VOLKSWAGEN JOURNEYS
DAS EMAIL.
The world's first email test drive. Side-scrolling emails prompting Volkswagen customers to get behind the wheel of a new VW, using the type of craft usually reserved only for print. Selected as one of the Top 10 Direct Campaigns in the UK by Campaign Magazine that year.
GROVER PRODUCT PAGES
RETHINKING THINGS
Part of new product pages for Grover (a Berlin startup enabling people to subscribe to, rather than buy, tech products). There was a spare box in the design, so we used them to inspire rather than list product features.
TURKEY STAYS WITH YOU
GOING BEYOND THE HOLIDAY
Pitch for Turkey Tourism. We focused on the key value of any trip: the memories that you take home with you. We created posters, ads and social media and PR ideas like ambient 'memory trees' and TV concepts.
